If a colleague or leader Googled you, what might they find? When people say your name in a meeting, what springs to the minds of those around the table? What emotions do people feel when thinking about you?
These are all critical elements of your personal brand, and, whether you’ve cultivated it or not, you already have one! In short, your brand is your reputation, and it is created through your relationships with others – both in-person and online. Paying attention to it is a key piece of your career strategy. Does yours say what you want it to?
In this interactive session, we will explore ways to discover your personal brand, including identifying what distinguishes you from others, and what you uniquely have to offer to teams and organizations. We will then uncover ways to communicate your brand, including finding opportunities at work, in the community, and using social media. Come prepared to share your experiences and to create an action plan for your personal brand.
Chris Thompson is passionate about helping others to be their best at work. He is an experienced designer and facilitator of learning opportunities for Western staff and leaders, college and university students, mid-career professionals, and corporate clients in topics that include leadership communications, organizational behaviour, public relations, and workplace collaboration.
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