Sarvie Golestaneh aims to provide comfortable, adjustable shoes for children with fast-growing feet. Through a subscription service, her company Beavos delivers shoes directly to customers' doors, offering convenience and accessibility.
What drew you to entrepreneurship?
I am a creative person, often thinking about ideas and products in abstract ways. I have a background in architectural engineering and design and want to bring my creations to life through entrepreneurship.
What problem are you solving, and what is your unique approach?
Beavos shoes are designed with children in mind. With a wide toe box, flexible materials, and adjustable areas, Beavos will provide children with comfortable and reliable shoes suitable for fast-growing feet.
How did you come across this problem and why did it appeal to you?
While completing our New Venture Project during the Ivey MBA Program, we had two mothers on our team. One of them brought up the issue that her 3-year-old daughter was very fussy when it came to buying shoes; that it was a time-consuming process and that there were few flexible options available in Canada. This brought about the idea of redesigning the standard kid's shoe and offering a subscription model to minimize hassle in the shopping process for parents.
What are you hoping to accomplish for your start-up at the Western Accelerator?
Launch! We have been working diligently on finalizing our product design, getting a reliable supplier relationship, website design, and logistics sorted. Our goal is to have Beavos on the market and ready to be worn by the time the accelerator is finished.
What is the biggest lesson you've learned so far during your time at the Wester Accelerator?
Learning about legal structures, copyrights, and industrial design has been incredibly important for our business. We are designing both a shoe and a brand that we hope will resonate with modern parents, and having sessions around these topics has helped us form our vision. The topics around circularity and sustainability in particular have also resonated. At Beavos, we strive to provide parents with high-quality footwear that suits their lifestyle and communicates our values as a company.