Hassan Sohail is the founder of Tracklytics, a venture that helps founders, sales teams, and marketers understand what happens after they send important documents. Instead of guessing whether a proposal, pitch deck, or report was opened, Tracklytics shows real-time engagement insights such as who viewed it, what pages they spent time on, where they clicked, and where they dropped off. The goal is to help teams follow up smarter, close deals faster, and turn documents into measurable sales assets.
What drew you to entrepreneurship?
I have always been drawn to building things that solve real problems. My engineering background played a big role in that because software engineering taught me how to break down complex problems, build solutions, test them, and keep improving. Over time, I realized I did not just enjoy building projects for school or personal learning. I enjoyed creating tools that could actually help people and businesses in the real world.
Entrepreneurship became especially appealing because it combines creativity, technical problem-solving, and impact. I have always had a builder’s mindset, but entrepreneurship pushed me to think beyond the product itself and focus more on the people using it, the problem they are facing, and whether the solution is valuable enough to become a real business. That process of identifying a problem, speaking to users, building quickly, and improving based on feedback is what drew me in.
What problem are you solving, and what is your unique approach?
Tracklytics is solving the problem of “black box” document sharing. People often send pitch decks, proposals, pricing sheets, reports, or sales documents and then have no idea what happened afterward. Did the prospect open it? Which section mattered most? Did they look at the pricing page? Did they forward it internally? Without that insight, follow-ups are often based on guesswork.
Our unique approach is to make document engagement easy to understand and actionable. Tracklytics focuses on real-time document tracking, page-by-page analytics, heatmaps, and engagement signals that help users know when and how to follow up. Rather than simply storing or sharing a file, Tracklytics turns each document into an intelligence layer for sales, fundraising, and client communication.
How did you come across this problem, and why did it appeal to you?
I came across this problem while working on my own startup and sending documents for opportunities, pitches, and professional outreach. I realized that after sending a document, I had very little visibility into whether the person actually engaged with it. I could send a pitch deck or proposal and then be left wondering whether they opened it, what they cared about, or whether my follow-up was too early or too late.
That problem appealed to me because it felt very practical and relatable. Almost every founder, salesperson, marketer, consultant, or business owner sends documents, but most people still rely on assumptions after pressing send. I liked that Tracklytics could solve a real workflow problem while combining my interests in software engineering, analytics, product design, and entrepreneurship.
What are you hoping to accomplish for your start-up at ESI?
At ESI, I hope to turn Tracklytics from an early-stage idea into a stronger, validated product with real users. My main goals are to refine the MVP, speak with potential customers, improve the value proposition, test pricing, and understand which customer segment feels the pain most strongly.
I also want to use ESI to become a better founder. That means learning how to sell, validate assumptions, communicate the business clearly, and build something people are willing to pay for. By the end of ESI, I hope to have a sharper product, stronger customer feedback, early traction, and a clearer path toward launching Tracklytics more broadly."
Do you have a quote or book that inspires you, or encapsulates your entrepreneurship journey?
“Start where you are. Use what you have. Do what you can,” by Arthur Ashe.