Eric Brass, HBA '05

Eric Brass, HBA '05, is the founder and CEO of Tequila Tromba.

Brass grew up in Toronto, Canada with ambitions of entering the world of finance and making his mark with an eye for detail and sharp fiscal reasoning. Moving to Guadalajara, Mexico for a six-month university exchange program in 2005, he struck an immediate friendship with Australian roommate Nick Reid and later with James Sherry. Enticed by the culture, the land, and the people, it was over sips of tequila that a passion for the agave spirit was born and an idea to educate the greater populace on the nuances of truly remarkable tequila emerged. From passionate intent, the storm of Tromba began to build under the guidance of Master Distiller Marco Cedano and his son, Rodrigo. Together, they launched Tequila Tromba and built the brand out of their backpacks bottle by bottle, bar by bar.

Tequila Tromba remains uniquely distiller-owned and has become one of the world’s top craft tequilas.