The October Session of the Desjardins Entrepreneurship Speaker Series will host Eric Brass, HBA '05, founder and CEO of Tequila Tromba.
Join us on October 15th at 5:00 PM at the Schmeichel Building for an intriguing story on how an exchange program in Mexico changed Eric's career trajectory and led to the launch of a global high-quality Tequila brand.
Bio
Eric Brass grew up in Toronto, Canada with ambitions of entering the world of finance and making his mark with an eye for detail and sharp fiscal reasoning. Moving to Guadalajara, Mexico for a six-month university exchange program in 2005, he struck an immediate friendship with Australian roommate Nick Reid and later with James Sherry. Enticed by the culture, the land, and the people, it was over sips of tequila that a passion for the agave spirit was born and an idea to educate the greater populace on the nuances of truly remarkable tequila emerged. From passionate intent, the storm of Tromba began to build under the guidance of Master Distiller Marco Cedano and his son, Rodrigo. Together, they launched Tequila Tromba and built the brand out of their backpacks bottle by bottle, bar by bar.