On March 25, Western Entrepreneurship hosted a live marketing webinar for aspiring entrepreneurs. We hope all of our attendees had a great time – it was fantastic to host a session with so many interesting entrepreneurs, and receive so many great questions for the Q&A section. If you missed this session, don’t worry! We've snipped out some of our favorite learnings from the webinar below.
Getting To Know Your Customers
One of the most important parts of any business is understanding your customers. How well do you know your customers? Could you know them better? Today’s consumer is more informed and aware than ever before.
They know what they want, how to get it and they will buy from brands that best suit their needs. Customer profiles (also referred to as buyer personas) are created to represent your ideal customer.
Customer profiling is a key tool for understanding your audience accurately and increasing the performance and efficiency of your advertisements and promotional activities.
In this quick 5-minute segment, our business advisor, Nicole Haney, takes you through an example of how to build a good ‘customer profile’ using the Kombucha beverage company, Welo, as an example.
Match Your Brand To Your Customer
Continuing with our Welo kombucha example, learn how to match your brand elements to your developed consumer profile, and how to transfer these brand elements into content that can be used on powerful marketing tools like Instagram and Facebook.
How To Choose Other Brands To Partner
A partnership with the right company on the right project can go a long way in helping your small business reach new customers, as well as uplift your brand’s identity through association. To help you to leverage the power of collaborative marketing, Nicole explains best practices on partnering by taking you through a real-life partnership Welo executed.
Discover Western Entrepreneurship's Upcoming Webinars
Would you like free one-on-one marketing help?
Western students, faculty, staff and alumni have access to free startup coaching sessions with Western Entrepreneurship's business advisor, Nicole Haney. Book your one-on-one meeting today.
