Recognizing the challenges faced by 3D print enthusiasts in transforming their passion into a business, Justin Haines launched a network of local 3D printing micro-factories called Virtual Factories.
Justin Haines is by nature an entrepreneur.
Navigating the business world and calling the shots is not just a job for him—it's his passion! A stint in the labyrinth of corporate middle management only fueled his conviction that the adventurous world of entrepreneurship was not just a career choice; it was his unmistakable calling.
Haines had a personal interest in the world of 3D printing, which includes a fascinating community of both hobbyists and professionals. It's not just a technology; it's a dynamic force that sparks creativity, fuels innovation, and beckons individuals into a realm where imagination takes tangible form.
Today, the realm of 3D printers transcends boundaries, crafting a diverse array of objects that stretch across various industries. From prototypes and models designed for rigorous testing to the realm of customization—think bespoke jewelry, personalized dolls for children, a kaleidoscope of toys, sleek phone cases, and stylish accessories. But that's not all; delve deeper into the medical world, and you'll find intricate models and life-enhancing implants. In dentistry, 3D printers sculpt precise items, while in aerospace, they engineer vital components. Not to mention the automotive domain, where they resurrect obsolete parts for classic cars. Even architectural models come to life with the magic of 3D printing. The possibilities are as boundless as the human imagination.
Haines embarked on his entrepreneurial journey by initially providing 3D printers and materials to independent businesses and consumers. As often happens, one successful venture morphed into another.
While collaborating with passionate 3D print enthusiasts, Haines identified an opportunity. Many of these enthusiasts were eager to turn their love for 3D printing into a lucrative service but faced challenges in marketing, quoting, customer interactions, fee collection—essentially, the entire spectrum of business operations. Recognizing this gap, Haines saw a chance to address these business basics and alleviate the hassle for those with a passion for 3D printing.
This marked the genesis of Haines' second entrepreneurial venture—welcome to the world of Virtual Factories. Picture it as a visionary “franchise” model, where a network of local 3D printing micro-factories seamlessly operates under a single, powerful brand.
Within the framework of Virtual Factories, a customer requests a free quote for a 3D print project via the website, and then the job is sent to the closest independent 3D printer for execution. This saves on transportation costs and keeps the transaction within the local economy instead of overseas.
Haines powers the visionary engine of Virtual Factories with two core philosophies:
Keep the spend local – in the community and help keep the local economies thriving.
Only make what we need, where we need it, and when we need it.
Joining Virtual Factories as an active participant can be as easy as purchasing the starter kit which includes all the necessary equipment plus a one-year access to the job board.
For enthusiasts already equipped with a 3D printer—or a fleet of them—the monthly subscription to the Virtual Factory opens a gateway to a world of perks. Including discounted supplies, an active community of like-minded enthusiasts for valuable chats and advice, corporate shipping rates, a free webpage, Direct-to-Consumer (D2C) customer fulfillment, centralized marketing resources, and access to many designs in the expansive database. It's not just a subscription; it's more of a passport to a thriving ecosystem of 3D printing innovation.
The sheer excitement of the 3D printing industry lies in its perpetual dance with innovation. Haines, a witness to its evolution, reminisces about a time when there were merely 20 types of printable metal-based 3D printing materials. Fast forward to today, where conferences buzz with companies boasting over 130 types of printable metals. The material palette has transitioned from a plastic-dominated realm into a much wider variety with hundreds of metal, plastic, and even ceramic materials- making a very expansive canvas for creators.
The onset of AI technology is a game-changer in the 3D world. Haines adds the growing use AI technology will allow the generation of complex and innovative designs that might be challenging or impossible for humans to conceive manually. No longer confined by human limitations, AI promises a future where a mere string of keywords could metamorphose into tangible, breathtaking products.
3D printing: where creativity and technology collide to transform imagination into reality. Now, throw in the limitless possibilities of AI Generative Design, and suddenly, the future looks brilliantly innovative.
In September, Haines secured his spot in the prestigious Morrissette Accelerator program—a milestone he values. Embracing the day-to-day camaraderie of fellow startups, he finds the power of public accountability and peer pressure, instrumental in turning a list of twenty goals or objectives into real achievements.
The future is shining so bright, you'll need shades – and guess what? With 3D technology, you can print your own customized pair!