Google Ads Certification Series
Master Google Ads! Our interactive 4-week webinar series taught by Googlers. Develop skills you can apply through these job ready certifications, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified in Search, Display, Video, and Measurements. Each session is powered by Morrissette Institute for Entrepreneurship, in collaboration with Google.
Session 1
Google Ads Search Workshop
Date: Monday, June 7, 2021 from 12:00 - 1:00 p.m. EST
Format: Virtual - Google Hangouts
Breakdown: 1-hour introductory interactive workshop + additional homework to-dos that will help you get Google Ads Search certified.
About the session: Master building and optimizing Google Search campaigns. Discover the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
Session 2
Google Ads Display Workshop
Date: Tuesday, June 8, 2021 from 1:00 - 2:00 p.m. EST
Format: Virtual - Google Hangouts
Breakdown: 1-hour introductory interactive workshop + additional homework to-dos that will help you get Google Ads Display certified.
About this session: Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Explore your ability to develop effective Display strategies and campaigns that achieve specific marketing goals.
Session 3
Google Ads Insight Tools Workshop
Date: Tuesday, June 15, 2021 from 1:00 - 2:00 p.m. EST
Format: Virtual - Google Hangouts
Breakdown: 1-hour introductory interactive workshop on Google Ads Insight Tools.
About this session: TBA
Session 4
Google Ads Video Workshop
Date: Tuesday, June 22, 2021 from 1:00 - 2:00 p.m. EST
Format: Virtual - Google Hangouts
Breakdown: 1-hour introductory interactive workshop + additional homework to-dos that will help you get Google Ads Video certified.
About this session: Showcase your ability to get results from YouTube and Google Video advertising solutions. Develop a deep understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.
Each workshop session is powered by Morrissette Institute for Entrepreneurship, in collaboration with Google.