Google Series
Join Google strategists on campus for a special in-person series that covers a range of tools from the Google Suite, including Google Shopping, Google MyBusiness, Google Insights, Google Analytics, Google Pay, and Google Ads.
Google Shopping - March 6 Google Insights and Analytics - March 7 Google Pay - March 7 Google Ads - March 8
Receive a certificate from Morrissette Entrepreneurship for attending all four sessions and a LinkedIn badge for each individual workshop.
Google Shopping Workshop
Workshop with Kevin Chang, Product Manager at Google Shopping
Date: Monday, March 6, 2023
Time: 2:30 - 4:00 p.m. EST
Location: Brock Pavilion - Ivey Business School
Format: In-Person
During this workshop, a Google Strategist will provide participants with a practical walkthrough of Google MyBusiness and Google Shopping, covering topics that will help you:
- Quick overview of Shopping solutions
- Merchant Center → Get your products onto Google Search & Ads
- Business Profile → Boost your local presence on Google Maps & Search
- Manufacturer Center → Standardize your product information across all your distributors and resellers
- Use cases:
- Optimizing your organic search performance, qualify for Google Ads, and boost clickthrough rate, and conversion rate
- Build a seamless local and online e-commerce experience
- How to’s:
- Set up on Merchant Center, Business Profile, Manufacturing Center
Kevin Chang
Product Manager, Google, San Francisco, CA
Google Insights and Analytics
Workshop with Simran Dhall, Account Strategist - Google
Date: Tuesday, March 7, 2023
Time: 9:00 - 10:30 a.m. EST
Location: Brock Pavilion - Ivey Business School
Format: In-Person
During this workshop, a Google strategist will provide participants with a practical walkthrough of Google Analytics Measurement, covering topics that will help you:
- Translate your marketing objectives into measurable actions
- Set up tracking to effectively measure sales, app downloads/installs, and/or leads
- Walkthrough for Google Insights and Google Analytics
- Understand how to analyze and action on insights from your conversion tracking data
- Choose the right attribution model for your business goals
- Build confidence in the available free Google Tools to better understand your customer
- Visualize Google search data to gain insight into seasonality, competition and customer mindset using Google Trends
- Leverage Google Surveys and build custom questions to address branding challenges
- Set up Google Alerts to stay on top of key topics related to your business
- Set up GA4 Wizard (Google Analytics 4 Wizard)
Simran Dhall
Account Strategist, Google, Toronto, ON
Google Pay
Workshop with Kevin Chang, Product Manager at Google Shopping.
Date: Tuesday, March 7, 2023
Time: 3:00 - 4:30 p.m. EST
Location: Brock Pavilion - Ivey Business School
Format: In-Person
During this workshop, Kevin will provide participants with a practical walkthrough of Google Pay, covering topics that will help you:
- Quick overview of gPay: Google Pay enables quicker, safer checkout in apps and websites and makes it easy for customers to pay contactless with their phones. With a simple integration, you can access hundreds of millions of cards saved to Google Accounts and open up your business for more business. Plus it’s free for you and your customers, understand how.
- Use cases:
- Faster shopping experiences across all devices your customers already use.
- Learn how Google Pay can help improve your conversion rates - especially online.
- Google Pay can help you build your brand - get a walkthrough of the tools you have at your disposal to help you better reach your customers.
- Learn how you can merge the tools and make your loyalty program work in tandem with google wallet.
- Understand how Google can protect your business
- How to’s:
- How to get started with Google Pay for your business
- Possible ideal end-state
Kevin Chang
Product Manager, Google, San Francisco, CA
Google Ads
Workshop with Google Account Strategists, Graydon Sproule and Sara Reynolds.
Date: Wednesday, March 8, 2023
Time: 10:00 - 1:00 p.m. EST
Location: Brock Pavilion - Ivey Business School
Format: In-Person
During this workshop, Google Strategists Graydon and Sara will provide participants with a practical walkthrough of Google Ads, covering topics that will help you:
- Translate a vision for online marketing into a coherent digital marketing strategy
- Google Ad’s Platform walkthrough
- Connecting what you put in google ads to what the user sees, building out a campaign together.
- Develop a Google Ads strategy with wider company marketing plans
- Generate a plan to increase leads, sales or web traffic using Google Search, Display, and Video
- Provide more context about the audience, walkthrough on responsive ads, smart campaigns, and app campaigns.
- Develop a plan to reach new and existing customers with Google Search Audiences
- Ensure your Search marketing plan is aligned with your digital marketing budget
- Real-life examples, tips, and tricks.
Graydon Sproule
Account Strategist, Google, Toronto, ON
Sara Reynolds
Account Strategist, Google, Toronto, ON
Meet Our Speakers
Kevin Chang
Product Manager, Google, San Francisco, CA
Kevin is a Product Manager at Google Shopping. He is responsible for developing APIs and 3rd party integrations with e-commerce enablers, such as Shopify, Etsy, and FedEx. As a PM, his main audiences are global online and omnichannel merchants, which he's developed a strong sense of empathy and responsibility for since joining Google in 2018. Before this role, Kevin worked in product strategy at Google Maps and started a small consulting practice in Vancouver. He is an HBA '17 grad and is excited to visit campus again for the first time since graduation.
Simran Dhall
Account Strategist, Google, Toronto, ON
Simran Dhall is specialized in turning business obstacles into data-driven media solutions. With 6+ years of experience in Performance Marketing and Digital Media within industries ranging from B2B to B2C Services; SaaS, Consumer-Packaged Goods, Aviation, Financial Services & Loyalty and E-commerce. She spent 3.5 years as a Digital Performance Marketing Manager at Air Canada (best COVID learning experience you could get haha), 14 months at LinkedIn as a Client Solutions Manager. Now at Google as an Account Strategist for the past 8 months - she leads a pod for Lead Generation efforts here in Canada.
Graydon Sproule
Account Strategist, Google, Toronto, ON
Graydon Sproule was a 2017 Ivey graduate and initially started his career in the CPG industry. From there he pivoted, into Licensing and Acquisition sales for a BioTech startup prior to joining Google in January 2022. At Google, he works across a book of business with 60 clients that operate in various industries. His role is to help them optimize their ad spend to grow their businesses and reach their KPIs/objectives. On a personal note, he is an avid sports fan especially within the Toronto market and has a one-eyed cat, named Finn.
Sara Reynolds
Account Strategist, Google, Toronto, ON
Sara is a 2019 Western Graduate of the MIT program with an MSc in Advertising and Digital Marketing from Technological University Dublin. Sara started her career during the pandemic working for the ShopHERE Program Powered by Google supporting small and medium businesses in their digital transformations to survive the pandemic and launching the Canadian Digital Adoption Program before joining Google as an Account Strategist in 2022. Specializing in E-commerce, at Google Sara works with some of Canada's fastest growing businesses to help optimize and grow. Sara is also an avid traveler and lover of all things music, media, and culture.
Each workshop session is powered by Morrissette Institute for Entrepreneurship, in collaboration with Google.