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The Entrepreneur Podcast

47. Unconventional Paths with Michelle Kwok

Apr 20, 2022

Michelle Kwok joins Eric Janssen to share her conventional journey into entrepreneurship from pursuing a career in medical science.

Details

The path of an entrepreneur is rarely a straight line, but some paths are more unconventional than others.

Since the age of 15, Michelle Kwok was working in research labs. When she joined Western University to pursue a degree in Medical Science, everything seemed set for a future Dr Kwok. But then she started to wonder… and then wander… soon she was helping companies with social media marketing, working with founders on their startups, and even co-founded one that was acquired in 2021. Today, it’s come full circle with Kwok working with biotechnology startups at San Francisco-based accelerator, On Deck Longevity Biotech.

In this episode, Kwok joins Eric Janssen to share her conventional journey as well as some nuggets that could light the way for other aspiring entrepreneurs.

 

The Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.

Transcript

Eric Morse 

You're listening to the Entrepreneur Podcast from the Western Morissette Institute for Entrepreneurship powered by Ivey. In this series Ivey entrepreneur and Ivey faculty member Eric Janssen will anchor the session.

 

Eric Janssen 

Today I interviewed Michelle Kwok, a medical science student turned entrepreneur. Her heart was dead set on becoming a doctor and everything she'd done in her life was built around that premise until one day she made a sudden left turn and decided to launch a company. Today she's at OnDeck in their Longevity Biotech Fellowship, but previously was the founder of FLIK which was acquired in 2021. They tackle the unique challenge of matching female founders with female students looking for interesting experiences. Today, Michelle is a speaker on entrepreneurship, diversity and inclusion breaking barriers and unconventional paths. In this episode, we talk about building up and practicing risk taking, having a bias toward action, faking it till you make it and how a love of learning plays a critical role in her entrepreneurial journey. Michelle is not afraid to put her story out there and share it openly, which is exactly how I ended up connecting with her through a cold outreach on LinkedIn. Please enjoy my chat with Michelle Kwok. All right, I'm here with Michelle Kwok! Super interesting story of a traditional student medical science student turned entrepreneur. Today she's working at OnDeck and their Longevity Biotech Fellowship, also a huge fund OnDeck that invests in companies in that space and others. She's previously the founder of FLIK, which was acquired in 2021, which tackled the unique challenge of matching female founders, with female students looking for interesting experiences. She's a pretty well known nowadays speaker on entrepreneurship, diversity and inclusion, breaking barriers and unconventional path. So I want to start Michelle, with unconventional paths, which is how you and I connected you would put a post up about you being a traditional med size student, thinking that you were determined or the path for you was that you were going to become a doctor. And then this epiphany moment came from I think, your brother, and you realize that maybe there was another path for you. So bring me back to that moment. What was this? How did you get... call it sidetrack from your initial destination?

 

Michelle Kwok 

Yeah, I think it's pretty crazy. Because I was told my entire life that I was going to be a doctor, I was really good at math and sciences from a young age. And I think I was probably like, eight years old or something when my parents for my birthday gave me a stethoscope and a stack of like barons anatomy cards, and they're like, you're gonna be Doctor Kwok. And I was like, I'm gonna be a doctor Kwok. And I yeah, I thought that was the only path because I only really knew of, I think four careers. As I was growing up; it was like doctor, lawyer, engineer, accountant, something like that. And so I started working in research labs from the age of 15. And so I felt like my path was predetermined from a super young age, which, obviously now in retrospect, and like, that's crazy, I was so young. And so I ended up going to Western for medical sciences. And in first-year, I think that was the first time I was like, do I want to do this for the rest of my life? Because if I go through med sci, and then go to med school, and then go to residency, and then I don't know, like, specialize in something... that's going to be, you know, decades of my life. And that was a daunting thought for me in first year. And so I just started looking for different opportunities, I'd literally never explored anything in business before. But I reached out to small companies, I reached out to founders on LinkedIn, I did a ton of cold outreach, just to get some experience because there really wasn't, there weren't a lot of opportunities to get experience out of medicine, or out of the medical science realm when when I was in university. And so I went out and started doing like social media marketing for small companies and working with founders on their campaign management. And, and one step led to another and I wanted to have a little bit more overview of business and a little bit more of a holistic overview of how to build a startup. And I started working closely with more founders and built out a digital marketing agency. And... and then I started working with an alcohol company to help them expand across Ontario and, and build out their student ambassador program. And I thought that was super fun. And then I got involved with Bumble because somebody was like, Oh, Michelle can help you out with like building your campus manager program in Canada. And I was like, I can definitely do that. So I was a medical... I think I was the only science student on that Bumble campus ambassador team. And I think the more and more I did something like this, these were very entrepreneurial roles. They basically would be like, pitch us ideas of how you think we can expand our presence in your area and we'll give you a budget and you go in do it. And so it was super entrepreneurial. And at the time, I think that's when the wheels started turning in my head. I was like, Oh my gosh, what if I did this for myself? Like, what if I had an idea and I could create, you know, my dream job, my dream impact my dream team, that would be super cool. And so I think it was second year or something, when, when I was really, really freaking out, I was like, it's second year med sci. Third year of med school, you're basically locked in, and you're gonna have to finish this degree. And I just finished like an immunology exam or something. And I was like, do I really want to do this. And it was like, 11pm, at night, I was in my red bricks apartment, and I was sitting there, and my brother messaged me, it was super late for him as well. And it came came as a surprise, because we didn't talk that much at that time. And now we're much closer. But he messaged me something like you... I've always thought that you've had the ability to change the world, or you had that mindset where you thought that you could change the world. You don't have to go to med school, you don't have to go down this path. You can do whatever you want, just get your degree first and, and then do whatever you're passionate about. And something clicked that day, because my brother of all people, he was probably the most structured. And he was the guy that did everything that our family wanted and, and he went to Wharton and he went to investment banking, he did everything that was quote, unquote, right to do. And so that coming from him, I think was a huge catalyst for me. And from that moment forward, I was like, Yeah, honestly, even if I do get this degree that doesn't, that doesn't necessarily pan out for the rest of my life. That's not, that's not a determination of what I'm going to do for the rest of my life. I can get this degree, I can continue doing these super entrepreneurial pursuits, I can start thinking of an idea. And what if when I graduate, I actually start my own company, instead of going to med school. Worse comes to worst, it doesn't work out, I could still apply to med school. But taking a year off isn't the worst thing. And so I think that was the catalyst moment that rocketed me into entrepreneurship. And that's the moment where I was like, you know, what I'm going to apply to Next 36, worse comes to worst, I'm not going to get in, but I'm just I'm just gonna be back where I was before, so why not? And I started applying to all these different things and kind of diving more into the world of startups and thinking, why can't I be a founder? You know?

 

Eric Janssen 

Yeah, so trying to figure out like, there was a build up to that moment, right? Like, it wasn't like one day you thought you were going to be a doctor. The next day completely switch. If I look to your past even there was you sort of had a... not going to say entrepreneurial upbringing, because it sounds like maybe your parents were coaching you in a more traditional route. However, if I look to some of the things that you were involved in early on from the... all the different volunteering organizations playing basketball, coaching, basketball, playing piano, speaking a bunch of different languages, like you already were, you were like you were doing a bunch of different things you for sampling a bunch of different things. So can you maybe comment on like, how did those different experiences or different things that you did growing up, maybe play a role in ultimately, you feeling like you're even capable of doing something like this?

 

Michelle Kwok 

Yeah, I think I did a ton of things as a kid and I, I've always been that type of person who loves to learn about everything, and dive, and I'll get obsessed with something like, dive deeply into it. So yeah, when I was growing up, I, I learned I first obviously, Cantonese was my native language, then I naturally learned Mandarin and then I started French when I was like five or six. And then when I was older, I was like, Well, I understand French, like, what about Spanish? And what about Latin, and I really dove into all of those areas. So I think as a child even I was very adamant on learning about a lot of different areas and mastering those areas. And I had a lot of confidence in myself that I could do it. Stuff like basketball, I'm five foot four, but but I was like super aggressive and trained so much. I was our varsity basketball captain, but I was in grade 10. And I think I was like one of the youngest basketball captains. I was also our volleyball Captain even though as a Libero and that's like not a very common thing for Libero is to be the volleyball captain of your school. And so I think I just grew a lot of confidence and a lot of different areas and picked up a lot of skills during that time. Stuff like Model United Nations. I was I think I like directed some of the WHO stuff in Model United Nations. And I did debate and I like to speak in front of people. I like to be in plays, I play like five instruments. So I think I, I've always had this like super adventurous spirit, and going down a lot of different paths, learning about a lot of different things. And it really built up my confidence as I was a kid that you know what, nothing is too big of a goal to overcome because, for example, if you don't play violin at all, you're gonna be like, that seems really, really hard. And it was really, really hard. But I was able to do it, and I was able to figure it out. And by grade 12, I was like, concert master of our orchestra. And it was just like those, you realize that everything is... you just take little steps towards the goal. And the goal becomes not as daunting and something that you see that's within reach. So I feel like having gone through all those experiences as a young kid, and being able to overcome a lot of these, like, mountainous goals that I thought were massive, and it took me years to accomplish some of them, but it gave me the confidence that no matter what I can do it. And so when I was when I was thinking about moving from medical science, into becoming an entrepreneur and starting a company, I was like, this is hard but I've gone through challenges in the past. I prefer to be challenged. And I want to have these big lofty goals as I'm building my career. And if I do it one step at a time, which it really was one step at a time, like we did lead the small steps that led to the bigger goal, then then I can do it. And I built that confidence from a young age. And they kept on like compounding on itself. And at the end of the day. Now looking back, I'm like, that was a crazy thing that I did. But I was super lucky that when I was growing up, like my parents did give me support and all of these different areas. I was really, I was really excited about and would always say like, randomly that I would want to start skating or randomly that I wanted to play basketball and, and they would be like, Yeah, you should do it. And you can do it, and you should be the best at it. And you should continue, continue working at it until you get to where you want to be. And that's kind of the mindset that I took to becoming a founder.

 

Eric Janssen 

Was going to ask how your parents played a role in that. So it sounds like they were a open to you trying a bunch of different things. And then did they? Did they push you to stick with things? Or was it you naturally that wanted to stick with them until you were really good at them?

 

Michelle Kwok 

I think I tried even more things than the stuff that you probably have seen that I did. I was like crazy when I was a kid I was like I just want to do literally everything. And I think they gave me my parents tried to give me a lot more focus, they would be like, Okay, you can try hockey, and skating and basketball, and volleyball, and field hockey and all these things all at once. But you're going to have to, you're going to have to double down on some of these and cut out some of these. So I think it was necessary for them to kind of hone my vision and be like, you have to try these one at a time. Which is also why with the languages, for example, I started them one at a time. It's not like I learned all of them at once I started them one at a time. And when it got hard, like there were definitely times during my piano journey that I was like, I want to quit, like by grade seven. I was like I want to quit and they're like, No, you've come so far, you're gonna keep going. And I feel like that really built up my strength to like continue pushing through, even when I really, really was struggling, which is something that really, really helped in my founder journey because, there's so many times when you're like, can I even do this? Am I qualified to do this? Is this something that I should be doing? And you have to have that it's honestly, at the end of the day, it's like the belief in yourself, so that you can kind of fake it till you make it. You're just like, I have to believe in myself. Otherwise nobody will. If I don't believe in myself, this is not going to move forward. I'm the one who's going to move this forward. So let's do this. And I think my parents built that up in me at a really young age. And yeah, again, I was super lucky that they were able to support me and doing all these different activities. And they... they thought that even though I was like usually the smallest person there, they'd be like, You should do this and you should be really good at it. Yeah, and that was great.

 

Eric Janssen 

That's great. Talk to me about your involvement with Hey Y'all Iced Tea. So you mentioned the role of really well crafted cold emails. How did you? I don't know. I feel like a lot of people don't realize how easily accessible they build up how hard it is to reach out to somebody or connect with somebody, but they never actually take the shot in their first in the first place. So how did you connect with that company as a client and maybe talk through how you thought about cold email I was how do you structure them? How many did you have to send in order to get somebody to reply to you in those early days?

 

Michelle Kwok 

Yeah, I think the one barrier to get over in your mind is like, what if they don't apply? Or whatever? They say? No. For me, it was like, I'm going to send all these emails, because the worst that's gonna happen is they don't apply. And they and they say no, and then you haven't lost anything. You're just back to where you were in the beginning. And the best thing that didn't happen is that they say yes, so there's only like, positive some opportunity there. And that was something that flipped in my mind. And I was like, Oh, it doesn't matter. They say, No, doesn't matter that at the end of the day, I'm either gonna get it or I'm not. And we're back to where we were. So actually, I still pretty much use the same idea when I build cold emails now as I did, when I sent that email to Hey, Y'all. So Hey Y'all Iced Tea. I thought of them, because they were a really well known like alcohol brand in BC, but they hadn't expanded to Ontario, yet, I heard that they were thinking about expanding to Ontario. And I was like, the best thing that they can do is get onto campuses on in Ontario, there's so many college campuses, and college students are the ones who are going to be drinking their drink, college students are going to be the ones who are going to be posting them on Instagram and getting the word out there. So it just came as an idea to me and I reached out to, I reached out to like their marketing manager or something. And I said something like, "Hey, this is who I am, like, I'm Michelle, I'm a second year student or something at University of Western Ontario. I'm part of a ton of clubs. I've loved your drink for a really long time." And so it was like the personalization at the beginning. So I say hey, introduce myself really quickly with a one liner. And then another like one or two liner about why that company. So my why was like, I've known about you since like, X year. You're huge. And BC, I've seen you across all the parties in BC and I want to take your your drink to all the parties in Ontario, I have friends across every campus, happy to create like a student ambassador program with them. And I think I like tagged some of my friends accounts in the email to just to show them like this is real. My friends have a huge following across college campuses, we can get your you can get your drink out there. And we host parties of like hundreds of people, something like that. So it's like, first you introduce yourself, you personalize the email, and then you show how you can bring value immediately. And then I was like my proposition to you is x which was basically that I was going to create, like sample videos for them, for them to showcase across social media, and that I would be happy to help them with marketing and creating student led campaigns. And I also tagged sample videos that I had made in the past because I started videography in grade 12. And I thought that and video is like a massive piece of content that a lot of brands are looking for. And I basically said I'll do this for free at the beginning on a probationary period. And if you like it, then we can continue working together. And yeah, they were like super interested. And they answered. But I had, I've reached out to probably like 40 founders and small businesses and got three responses. But at the end of the day, it didn't matter. I got those three responses. And I don't even know I kind of forget even who the 37 other brands were. But the three brands that replied and three founders who who replied, I ended up working with them in some capacity or another and gained a ton of experience and they were all pivotal to my growth.

 

Eric Janssen 

Cool and that must have been the foundation or the first time where you said wow, I can I can cut it on my own. My my wife when she was in she probably around the same age. She was recruiting for a bunch of jobs, a couple of which didn't pan out but College Pro Painters came to campus and she was like interesting like had never considered entrepreneurship similar to you thought she was going to be a doctor in medical sciences left turn to Ivey, thought she was going to do investment banking or consulting then ended up doing College Pro for the summer. And in that experience realized like you know, I'm capable of doing it! You want me like I am able to go knock on doors get rejected ultimately work through this and get the business and if worse comes to worst, like if my whole life crumbles, I know that I am control of it. I am in control of my own destiny like I can make it work worst case scenario I can make 100 grand with a in a painting business, you know, so it must have It feels like you had this sort of same confidence boost. It was like, I'm, I'm capable of generating my own livelihood if worse came to worse.

 

Michelle Kwok 

Yeah. Which that's so interesting, because when, during that time, I think my parents were freaking out, because they were like, what's, what are you doing? This is nothing, because I started working with Bumble. And they're like, oh, my gosh, you're working for a dating app? Like, what does this have to do with med school? And I was like, honestly, if I don't get into med school, and even if I don't get one of the these corporate jobs, because I have a medical science background, and not a business degree, I know that with my cold emailing skills, I could get myself a job. And I know with the network... Yeah... And I know what the network that I've built now, after cold emailing and training these connections and working with these companies and founders, I know with the network that I have, now that I can, I can make it work for myself. And so there was never like a moment of doubt, even when I was building FLIK. And I was like, if this company fails, I was like, I will find myself a job and everyone who works with me a job. And I know that that's a fact.

 

Eric Janssen 

So let's get to FLIK. How did you recognize the opportunity to start it? And then I want to talk about some of the support mechanisms that you had along the way to really get the company going?

 

Michelle Kwok 

For sure. Yeah. So while we were at Next 36, I think a really big thing that I noticed in the entrepreneurs...

 

Eric Janssen 

Pause for a second Michelle. Next 36, just for people that don't know, what is it? How did you discover it? What is that thing?

 

Michelle Kwok 

Yeah, so Next 36 is they describe it as one of the top programs in Canada for young founders. So they take 36 founders from around Canada, who are just out of school, or maybe at the tail end of a university. They they bring you all to Toronto, you all live together, you all co work together, you go through like an intensive entrepreneurship boot camp type of program, where you learn how to be an entrepreneur in every aspect. You build your company alongside a bunch of other founders, sometimes you find your co founders and you live together, you just like are all consumed, essentially, as young founders in in the, in the Canadian entrepreneurship ecosystem. It was awesome. It was intense. And I learned a ton. And so during that time, at Next 36, I think I noticed in the entrepreneurship ecosystem, that there weren't a lot of female founders that were super accessible. And as, as a female founder, myself, and my co founder, who's actually my roommate at Next 36, Ravina (Ravina C. Anand). We were just like, we want to hear the stories of other female founders, what they've had to struggle through, what how they overcame those struggles, what mentors they had along the way that were role models to them because to be truthful at the beginning, I was really struggling in Next 36 is probably the hardest, first, like couple months because I had no business background. Everybody else in the... most other people in the program, had business backgrounds, either they had a business degree, or they were in their MBAs or at the tail end of them, just got them, whatever, or they had like a computer science background. And they were extremely technical. And I literally was like, What am I even bringing to the table here? And I was freaking out. And so that that's the moment where Ravina and I were like, Let's just try to find female founders to talk to them, get to know their stories, see how we uniquely fit into this Founder World. And so we started talking to them, and we started interviewing them and FLIK started as kind of like a media company where we're interviewing female founders, it was kind of more of a way for us to like, get into the door with female founders, because he'd be like, hey, we want a media company, or you really want to showcase your stories. And they'd be like, "Oh, great, like more content." And the more that we...

 

Eric Janssen 

It was really a smart, cold email pack. Yeah. It's like just a way better value prop cold email, basically.

 

Michelle Kwok 

Exactly. No, that's exactly what I tell people. I was like, it was a coffee chat email. At the end of the day, it was a coffee chat. But we didn't know how to get these coffee chats. So we started a company to get the coffee chat. And so we started the company, yeah, made the website, the landing page, whatever in like 48 hours and started cold emailing people. And they started answering and we kept on interviewing people. We posted it online. And a lot of students would reach out to us being like, oh my gosh, this is so cool. I didn't know there were founders like this. I didn't know that I could be a founder. How do you do this? How do I meet these people? Can I work with them? And like we were getting bombarded with all these types of questions. And on the other side, the founders were always like, yeah, female founders are chronically undercapitalized, we really need help. We're always looking to connect with people. And I also wish that I had a mentor. When I was younger, I wish somebody would have told me that I could have started a company when I was 22-23. But I never had someone like that. And so they were super eager to mentor people. And so Ravina and I started thinking were like, "Oh, my gosh, is this an opportunity?" Should we, you know, connect these people together, create some sort of tangible outcome, founders are clearly looking for help. And students are always looking for more experience. And so that's kind of how the idea came about. We iterated and I think we relaunched in January of 2021, I want to say, or January 2020. I feel like all the years blur together, we relaunched as a platform that connects female founders and leaders with students from across the world, through meaningful career experiences. And it was just something that we thought was like a natural progression of what FLIK could be. And I don't think that when we started, we thought that it was going to end up being what it was and, and ended up getting popular and students would reach out to us being like, "this is awesome. This is so cool." Like, I've never been able to connect with a founder from like San Francisco and work on a deep AI project or, and it was all these experiences that I wish I had access to when I was younger.

 

Eric Janssen 

And so what was the... it's a cool, cool movement. What was it a business? Like? Was it revenue generating for you? How did you make money out of it?

 

Michelle Kwok 

Yeah, so we built a strong community around the founders and build out resourcing around the founders. We partnered with a company called Builtfirst to offer founders over $300,000 in startup resources, including, like Airtable credits, notion credits, Amazon Web Services, credits, stuff like that. And so the founders paid a fee to be on the platform, and to be part of the community. And so we generated revenue that way and through partnerships.

 

Eric Janssen 

Nice. Membership community and partnerships, interesting. So fast forward, FLIK, gets acquired. You're still involved a little it sounds like a little bit, but mainly nowadays, you're spending time at OnDeck. So what happened there? How did that transpire? And then what are you up to nowadays?

 

 

See, this is why I'm like network is so important. As we were going through the acquisition, I got connected to Shriya (Shriya Nevatia) from OnDeck, who was I think, their seventh employee, or maybe they're one of their, like, basically one of their first employees. And she, we were supposed to talk for half an hour about like FLIK stuff. But we ended up talking for like, two hours because I told her I was like we're going through an acquisition. And I know I'm going to be more of an advisor role than a day to day. And I'm just looking for my next thing, and I'm not sure what that might look like. And she was like, Oh my gosh, that was literally me. She had started a community for female founders, like a female founder accelerator. And early on into her building this female founder accelerator, Erik Torenberg, the founder of OnDeck, reached out to her and was like you should actually join on deck, we're building something that is exactly around the mission that you're building. But we're building it at scale, because we've already raised like all this money, and this is our vision. And she was like so enraptured by the vision. And so she basically told me about all the vision that they're creating. And it's amazing, like, you know, OnDeck has been able to in a year, like 2021, started with 50 employees and ended 2021 with 260 employees, and has built this ecosystem, where they're able to invest in founders help founders start and scale companies, and help like 1000s of people up level in their careers, accelerate their careers, find better jobs that align with their passions and their missions. And so the mission and vision was, was so close, and even larger, almost than, like what we were thinking at FLIK. So that was really, really exciting to me. And she originally had connected me with the Longevity Biotech team, because she was like, you actually have a background in medical sciences. This could be a really good fit. And I never thought that I was going to actually use my degree after university, but it's been really cool to be able to connect my degree and also my community building background and my background with FLIK working with founders in this role with Longevity Biotech, and I've also started transitioning into working on special projects with the CEO. So like, basically, whatever you... This is also a really cool like founder mentality role. Erik, the founder and CO-CEO, will have these ideas of how we can solve bottlenecks in the company or these like high level strategy ideas of how we can move forward OnDeck and, and be closer to reaching our vision. And you'll just be like, just ran with this idea, take a zero to one and implement it. And that's like part of my role now too, which is awesome.

 

Eric Janssen 

Sounds like sounds like fun. If you were to have... well, before I get there sounds like you're going back actually hitting things, hitting pause on things and going to do an MBA, why would an entrepreneur do an MBA? What's the reasoning?

 

Michelle Kwok 

I think there was a time where I was like, I need to have some sort of traditional business education. And it would be, I'm still thinking through this process, this thought process, and I've been talking to a lot of entrepreneurs about it. Because in the future, I think I do want to start a venture fund. And there's, I think there's key pieces that are really core to like a business education, like really understanding like finance and financial models, and like accounting and all of these, like more stringent things that I hadn't... hadn't learned in the past. So this is something that I'm still thinking through. But if I do want to start a venture fund one day, I do think that an education with my MBA will be really helpful. But I think I'm having a really great time right now in the entrepreneur atmosphere, and learning a ton. And being exactly where I want to be in the middle of it all and the most rapidly growing ecosystem and startup that's coming out of Silicon Valley right now. So we'll see what happens in the future. But that's just one path that I could potentially go down. And I can defer until 2025. So, yeah, I think we'll see what the future holds.

 

Eric Janssen 

Cool. If you had any advice for people, I don't know maybe that are following the traditional path so far, but have an inkling that there might be another... another way, or have a desire to maybe explore what another alternative path might look like. Any advice for those college 18 to 22 year olds that are maybe thinking that right now that are listening?

 

Michelle Kwok 

Yeah, I think my biggest advice is literally just do what I did. Cold email. Just think of think of things in your past that have like made you really happy that you thought were really, really exciting. But maybe you stopped yourself from going down that because you didn't think that it aligned with your your future vision of your career. So for example, I really wanted to go into like sports marketing, when I was younger, because I loved sports so much. But then I was like, why would I do an internship in sports marketing, when I have to be a doctor. And so go back to those times where you were thinking, maybe this is something that I can do, this is something that's shown up in my life is something that's super, super fun, super interesting. But I stopped myself. And and then make a list of founders, like early stage founders, early stage companies that are in that space, and just reach out to literally every, every one of them. If you send out like 40 to 50 emails, you'll probably get one reply. And you never know where that reply is gonna go. And don't stop yourself because you think, "Oh, they're not going to reply." Well, you don't know until you until you send it and the worst that's gonna happen is that they say no, or they don't respond. And yeah, and you haven't lost anything. There's only there's only room for like positive some growth there.

 

Eric Janssen 

So send it!

 

Michelle Kwok 

Send it!

 

Eric Janssen 

Send it is the message.

 

Michelle Kwok 

Yes.

 

Eric Janssen 

Awesome. A bunch of awesome lessons here Michelle from building up to a little bit of risk-taking a bias to actions and faking it till you make it clearly a love of learning, some self-directed learning in your background. So I think a really cool and inspiring story for other young people that are maybe wrestling with some of the same issues that you were wrestling with when you were in second-third year University. So appreciate you coming in and sharing your story and nice to get to chat a little bit with you.

 

Michelle Kwok 

Yeah, thank you so much for having me.

 

Eric Morse 

The Entrepreneur Podcast is sponsored by Quantumshift 2008 Alum Connie Clerici and Closing the Gap Healthcare Group. To ensure you never miss an episode, subscribe to the show on your favorite podcast player or visit entrepreneurship.uwo.ca/podcast Thank you so much for listening. Until next time...